Cross-communities collaboration: A new era to develop communities

Since Open Source has been declared a key factor for gaining competitive advantage within Software Industry, more and more companies begin to develop and collaborate within Open Source projects. This implies an important growth within project ecosystems, with more complex interactions between projects. Thus, are community professionals prepared to face these changes that have a direct impact on how we develop communities?
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Why does a DevRel need more than marketing analytics tools?

Developer Relations (AKA DevRel) need to show how attractive a specific software project is and keep developers motivated, engaged and get more and more developers to either use or contribute to the project. At this point, marketing funnel model seems to work well. However, are marketing analytics tools enough to show to the companies the real value that comes from their developer communities?

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