Why does a DevRel need more than marketing analytics tools?

Developer Relations (AKA DevRel) need to show how attractive a specific software project is and keep developers motivated, engaged and get more and more developers to either use or contribute to the project. At this point, marketing funnel model seems to work well. However, are marketing analytics tools enough to show to the companies the real value that comes from their developer communities?

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Measuring GitLab activity, community and performance with GrimoireLab

Software development analytics plays an important role in decision making for many data-driven firms. Being able to provide support for a wide range of different data sources to measure any project (so you can aggregate more than just one type of data) and manage different identities and affiliations among several data sources, is something we believe that can lead to a better understanding of the project as a whole.

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Why a developer relations should care about software development metrics

A developer relations (AKA DevRel) builds relationships with the developer community and is the linchpin between a company and its community. They are advocates (AKA avocados) in charge of creating healthy ecosystems and attractive open source projects, promote education and are usually involved in social activities such as conferences, developer events or community projects. Developer avocados need to show to the developer community they care about their interests but also show what their company do, while increasing talent acquisition.
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Uber’s community: software development analytics for open source offices

On Thursday, November 15, 2018, Uber hosted its first open source event, Uber Open Summit 2018 for developers and community leaders. For this special occasion, Bitergia created a report to highlight Uber Open Source community engagement. Like many open source program offices, Uber open source had questions regarding project activity and performance, two important factors for decision making. Here are some examples of those questions:

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Analysis of the retention rate of the Outreachy program in OpenStack

Mentoring is one of those activities key in any open source communities as well as in any other environment such as internally at companies. The new edition of the OpenStack gender report [to be published], produced by Intel and Bitergia, has focused specifically on those programs that help newcomers and filling the existing knowledge gap.

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