I’ve got an Open Source Program Office, now what?

Nowadays, since every company is a tech company, Open Source Program Offices (AKA OSPO) are getting popular among many organizations such as Uber, Comcast, Google, Amazon, Intel, etc. to better implement Open Source projects within their company to promote cross-community collaboration and thus, create a centralized organization of expertise around Open Source activities.

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Why does a DevRel need more than marketing analytics tools?

Developer Relations (AKA DevRel) need to show how attractive a specific software project is and keep developers motivated, engaged and get more and more developers to either use or contribute to the project. At this point, marketing funnel model seems to work well. However, are marketing analytics tools enough to show to the companies the real value that comes from their developer communities?

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