More and more software companies are realizing how important is to have a solid developer community and start hiring DevRel roles for their core business. Tracking and collecting evidence of how your actions are performing to know if you’re archiving the established goals, is crucial when implementing DevRel programs.
Developer Relations (AKA DevRel) need to show how attractive a specific software project is and keep developers motivated, engaged and get more and more developers to either use or contribute to the project. At this point, marketing funnel model seems to work well. However, are marketing analytics tools enough to show to the companies the real value that comes from their developer communities?
A developer relations (AKA DevRel) builds relationships with the developer community and is the linchpin between a company and its community. They are advocates (AKA avocados) in charge of creating healthy ecosystems and attractive open source projects, promote education and are usually involved in social activities such as conferences, developer events or community projects. Developer avocados need to show to the developer community they care about their interests but also show what their company do, while increasing talent acquisition.
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